KAPSLY Blog

For HealthTech startups it is not very straightforward who their customers really are. There are patients, doctors, insurance companies, hospital procurement and medical technology department. Often the argumentation for new medical devices is that they diagnose more accurately, are less invasive, more accessible or safer for the patient - but all the points individually are not enough to lead someone to a purchasing decision and adaptation of your innovation in the market. 

When it comes to startups, the quality of competitor analysis can vary significantly. More often than not, it tends to lean towards the lower end. However, a thorough and well-executed competitor analysis brings immense benefits and is crucial for convincing investors that your solution stands out in the market.

In our previous blog, we explored the five most common reasons why HealthTech startups often struggle more with commercial activities than other startups. Now, we turn our attention to actionable strategies that can help you overcome these commercial challenges. Whether you're a startup founder or part of a growing team, these tips will offer valuable insights to help you navigate the complex HealthTech landscape.