The current pandemic has put numerous businesses against the ropes, pushing them to reinvent in pursuit of survival. COVID-19 has challenged where and how companies work, how they engage with customers, and even the customers’ purchasing behaviors. Consequently, many of these companies, from diverse industries, have “turned to practices commonly associated with agile teams in the hope of adapting more quickly to changing business priorities.” Agile, once a software project management tool, is gaining traction across traditional industries that require innovative solutions, increasing their adaptability, and continuous learning.